Our Methodology

Compressing the Sales Cycle

Educating prospects as part of the sales cycle can be a long road to conversion. With the immense pressure to turn prospect interest into revenue, compressing the sales cycle is critical.

In response to this need, SculptaHealth developed SMARTS™, a continuous process to evaluate effectiveness and improve outcomes that places analytics and insights at the core of everything we do. These insights provide valuable information to re-assess and redirect initiatives as they are happening, rather than debriefing only when the project is done. Lessons learned are applied to the ongoing project — and that delivers better and timely results to help you reach your revenue goals. The SMARTS™ process is:

• Strategy and Planning
• Messaging and Tactical Execution
• Analytics and Insights
• Re-defining and Revisions
• Transformation
• Start Again

Begin with a scalable plan

• Discovery Sessions and Account Reviews are conducted with Business Development to understand client evnironment and potential opportunities for new or expanded business.
• Research is conducted to understand positioning, challenges and opportunities, and pain points in the current market landscape.
• Client or segment-specific messaging reflects the research and input.
• All initiatives are integrated and measured towards the ultimate outcome of delivering revenue.
• Emphasis is put on initiatives that drive demand.
• As the plan yields results, additional strategies will be recommended to build on success.

Does it work?

• Repositioned patient engagement company from media to strategic sell. Company grew from $9 million to $65 million in 8 years.
• Defined value proposition for new venture and built market presence. Company grew from 0 to $144 million in 10 years.
• Increased pipeline growth from $23 million to $112 million in 6 months for new offering.
• Revenue tripled for startup health technology company. 72% came from nurtured marketing leads.

Why It Works

• All leads/opportunities are from prospects who have self-identified by engaging, either actively or passively, with your company
• EVERY lead/opportunity is identified, categorized, and actions are determined after viewing through our proprietary Client Acquisition Process™ (CAP)
• Milestone events and Insights Reporting Suite provide sales intelligence to course correct if necessary

Learn more about our methodology